Every Can Counts at Asda, Plus Win an iPod Shuffle

On 2 July 2009 ASDA introduced back-of-store collection bins at 49 supermarkets in Lancashire to allow employees to recycle used aluminium and steel beverage cans.

The Every Can Counts initiative uses specially-branded collection bins for used aluminium and steel beverage cans and is set to be rolled out across all the retailer’s 360 stores nationwide when the initial trial is complete.

The Every Can Counts scheme is being run by the aluminium recycling sector trade body Alupro, with funding from the Waste & Resources Action Programme (WRAP) and can manufacturers, with the assistance of waste management companies including Biffa and Severnside.

It aims to recover the 30% of cans that are consumed away from home where there is often no access to kerbside recycling, and offers special recycling bins, marketing materials and collection services to participants such as businesses, hospitals and universities.

Win an iPod
For details of the Every Can Counts competition; and how to enter, click here

Links
Every Can Counts

Asda Sustainability

Thanks to Asda and Every Can Counts - 06/07/09